How to Master Social Media: Consistency

As probably the most adopted CFA on LinkedIn, Eric Sim, CFA, has expertly leveraged social media to Join with different professionalsAnd Construct his private model, and advance his profession. Within the Learn how to Grasp Social Media collection, tailored from his current ebook Small actions: lead your career to great successSim shares some necessary classes on the right way to make social media be just right for you.

Your inside model is principally what individuals in your organization consider you. It’s often mounted throughout your first 12 months on the job.

Whether or not your colleagues initially view you as resourceful, inventive, ineffective, or ineffective, it is arduous to vary their minds when you turn out to be a long-term worker. Whereas there may be little you are able to do in your day-to-day work to reinforce your inside model, inside perceptions can nonetheless be modified by altering your exterior model by way of the strategic use of social media, notably LinkedIn.

As soon as my boss and I attended a gathering with an necessary consumer in China whose firm was planning to listing shares on the inventory trade. My boss knew the consumer revered the college lecturers, so he launched me as “Professor Sim”. The consumer laughed at first as a result of he did not suppose a senior banker would have the time and inclination to show, however then my boss requested me to provide the consumer my faculty enterprise card. I used to be shocked he even remembered my second job as a trainer since he was so busy chasing financial institution offers, but it surely was on the high of his thoughts when he launched me.

This reveals that your exterior actions, which you’ll promote through LinkedIn or different social media, can affect your inside standing.

LinkedIn is a strong instrument that may change the course of your profession, so it is excellent for constructing your exterior and inside manufacturers. For instance, should you gave a profitable speech outdoors of labor, you may submit about it on LinkedIn to develop your model externally. Then, your colleagues who observe you on LinkedIn will learn about your speak, giving your inside branding a pleasant enhance.

However you do not simply have a LinkedIn technique, you will have a social media technique. Listed here are three small actions you may take to enhance the way you have interaction with social media as knowledgeable.

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Technique 1: Use LinkedIn as an engine to drive different channels

Consider LinkedIn because the highly effective engine that drives your model on social media. LinkedIn means that you can write longer, extra thought-provoking articles that may improve your model publicity over time. So if you develop a subject that pursuits your followers, submit about it on LinkedIn first.

After LinkedIn, you may edit the submit and share it throughout different related social accounts. You possibly can typically additionally share your LinkedIn submit with mates through messaging apps. Enterprise and enterprise alternatives can come from any platform.

I turned a lecturer at a college in Hong Kong in 2016 as a result of a former colleague from a US financial institution noticed my Fb submit a few lecture I gave on the College of Cambridge. She known as me on behalf of her professor buddy, who was on the lookout for a monetary skilled who knew the right way to train. Then I met Professor Espresso, and the following factor I knew I turned an assistant professor instructing Finance and Communications.

Technique 2: Preserve your profile constant throughout all platforms

You will need to have a constant private model in your offline life. You also needs to be constant when establishing your social profiles. Many individuals have an official header picture for his or her LinkedIn profile, and use an unofficial Instagram profile picture. Whereas this can be a well-liked method, should you actually wish to construct your model rapidly by making it simple to establish and constant, I like to recommend utilizing the identical high-quality skilled picture for your entire channels.

I additionally use the identical title, “Banker, Lecturer, Speaker, Author” throughout my LinkedIn, Instagram, Clubhouse, Fb, Twitter, Telegram, WeChat and WhatsApp profiles. If I begin conversations on LinkedIn after which transfer to Telegram, for instance, my new connections expertise a easy transition with out questioning in the event that they’re nonetheless speaking to the identical particular person.

One other good purpose to remain constant: The road between informal {and professional} relationships is changing into blurred, so lots of your connections will see you on a number of platforms. Your Instagram buddy may turn out to be your colleague and even your boss in the future, and your consumer or supervisor may ultimately turn out to be your Instagram follower. In the meantime, human assets workers and hiring managers might attempt to test your entire profiles, not simply LinkedIn, earlier than interviewing you, and it’s best to give them a constant impression.

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Technique 3: Converse the native language of every platform

Whereas it is very important hold your social profiles constant, you have to alter the content material of your posts based on the native language of every platform. This is how I adapt my posting fashion to among the main social networks.


It is best to use skilled language, add worth to your readers, and inform a very good story. Writing lengthy or brief articles is okay, and it is often a good suggestion to incorporate a related picture alongside your textual content.


If a subject performs properly on LinkedIn and can also be related to my Fb mates, I can submit it to Fb. I do not submit something too technical on Fb. It is best to maintain the submit brief and use a private, casual tone.


Textual content ought to be shorter on Instagram — often a sentence or two is sufficient — as a result of photos are the main target. When my LinkedIn posts have robust Instagram-worthy photos, I attempt to use them. After I spoke at a CFA Institute occasion in Bahrain, I posted some enjoyable photographs of my journey on Instagram together with some fast suggestions (“Strive the native meals, go to the nationwide museum”) on the right way to work together with an viewers in a brand new nation. My LinkedIn submit about the identical hadith was for much longer and extra formal, so I revered the native languages ​​of each platforms.

After all, no matter you write, it can be crucial that you simply write it properly. And the way to do that would be the subject of the following installment within the Learn how to Grasp Social Media collection.

For extra social media and profession improvement suggestions, do not miss it Small Actions: Leading Your Career to great successAnd Written by Eric Sim, CFA and co-author Simon Mortlock.

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All posts are the opinion of the writer. As such, it shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially replicate the views of the CFA Institute or the writer’s employer.

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Eric Sim, CFA

One in all LinkedIn’s key opinion leaders, Eric Sim, CFA, is the writer of the ebook Small actions: lead your career to great success. set up Life Institute With the mission of coaching younger professionals to achieve success in work and life. Beforehand, when primarily based in Hong Kong, Sim labored as a Common Supervisor at UBS Funding Financial institution and Assistant Professor of Finance on the Hong Kong College of Science and Know-how. Take a look at his visible bio and notable failures here.

Simon Mortlock

Simon Mortlock is a author, editor, and professional in producing B2B and B2C content material throughout a spread of digital channels. He makes a speciality of employment-related subjects and at present works as a Content material Supervisor for eFinancialCareers (eFC), a number one profession web site for the monetary companies business.

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