The annual marketing campaign highlights ladies all over the world for overcoming adversity and gender injustice to realize success and prosperity
ATLANTA, GA (Wednesday, March 8, 2023) – As we speak, on Worldwide Ladies’s Day, CARE, the main humanitarian group devoted to saving lives, ending poverty, and reaching social justice by empowering ladies and ladies, launched the #WomenKnowHow marketing campaign, that includes courageous feminine leaders, And future pioneers, feminist change-makers who know higher than anybody tips on how to lead and obtain success, regardless of all of the obstacles the world places in entrance of them.
To kick off the marketing campaign, CARE launched a one-minute lead video with a voiceover from supermodel, entrepreneur, and international advocate for Ker Iman that celebrates ladies all over the world who overcome adversity and gender injustice to realize success and prosperity. The marketing campaign invitations people to put money into ladies and ladies by way of a web based journey, presenting situations that girls all over the world do each day that current vital obstacles due to their gender. The net journey takes you thru a difficult day in a girl’s life permitting voters to study extra in regards to the limitations ladies all over the world face of their pursuit of success.
“On this Worldwide Ladies’s Day, because the world continues to grapple with the extreme impacts of the COVID pandemic, local weather change, and crises, ladies are working tougher than ever to guard their households, rebuild their communities, and craft a greater world for tomorrow.” Michelle Nunn, President and CEO, CARE USA. “The #WomenKnowHow marketing campaign honors the facility of ladies’s management, and we’ll proceed to advance and prioritize the work of ladies and ladies who carry therapeutic and resilience to the world.”
“All through my life, I’ve seen ladies and ladies not solely confront the issues of our world head-on, however clear up them – for themselves, their households and their communities,” mentioned CARE’s World Advocate, Iman. “The world over, each second of each day, ladies and ladies get issues accomplished, and Worldwide Ladies’s Day is a chance for all of us to have a good time their laborious work and dedication. I’m excited to help the CARE #WomenKnowHow marketing campaign and ask everybody to pledge their help to make continued progress towards reaching justice and equality. between the sexes is feasible.
As we speak, CARE will foyer on Capitol Hill in Washington, D.C. to handle what it takes to shut the gender hole, adopted by a #WomenKnowHow dinner hosted by actress, singer, and CARE gender justice advocate Bellamy Younger and that includes international ladies leaders and CARE advocates. With a efficiency by Brittney Spencer.
P&G is a proud returning presenting associate of the CARE Worldwide Ladies’s Day marketing campaign and is supporting further marketing campaign activations, together with a free digital speaker sequence open to the general public through CARE Facebook And linkedin:
- #WomenKnowProsperity on March 15 (US Equal Pay Day) at 1 p.m. ET that includes WNBPA President, WNBA MVP, WNBA Champion, activist Nneka Ogwumike and Ritu Sharma, Vice President, American Packages and Coverage Advocacy, CARE USA, with Morning Mindset with Tai founder and BROWN GIRL co-founder Jane(™) Tai Beauchamp serves as moderator; And
- #WomenKnowCompassion on March 28, 2023 at 1 p.m. ET with the names introduced.
CARE and P&G work collectively to create a extra empowering world that advances academic and financial alternatives for girls and ladies in addition to enhancing entry to scrub ingesting water and correct hygiene. Different supporting companions embrace Cargill, Delta Air Strains and UPS.
Viewers can watch the #WomenKnowHow video throughout CARE’s social channels together with TwitterAnd FacebookAnd InstagramAnd YoutubeAnd Tik Tok.
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About CARE
CARE was based in 1945 with the creation of the CARE Bundle ®, the main humanitarian group combating international poverty. CARE locations a particular emphasis on working alongside ladies and ladies. Geared up with the best assets, ladies and ladies have the facility to elevate complete households and full communities out of poverty. This yr, CARE and its companions labored in 111 nations to implement 1,600 improvement initiatives and initiatives to fight poverty and supply humanitarian help to 174,000,000 individuals. To study extra, go to www.care.org
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